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My design approach

Updated: Nov 26


I enjoy assisting wonderful people in growing their businesses. I collaborate closely with each of my clients to produce excellent work that achieves the goals and forges enduring bonds. This is how I go about it:


We need to talk

For me, getting to know you and your company is essential because it enables me to determine where you are now, what obstacles you face, and why you do what you do. From there, I can determine where you need to go and how we can get there. Together, we will decide on the project's goals, deliverables, budget, and schedule.



Research & Sketching

After going over everything in the brief, I'll start examining trends, competitors, styles, and other factors that might have an impact on the concepts. I'll pick and refine the best concepts, then present them to you while outlining my reasoning and comparing them to the brief.



The Creative Bit

At this point, excitement is building, minds are open, and creative sparks begin to fly. Don't worry, this stage is all about accepting new ideas. New concepts are created, some of which you will like and some of which you won't. I will send you work in progress during this phase to get your opinions and feedback because your input is crucial to developing a procedure that will help you achieve your goals.


Review and feedback

This step in the process is crucial. To get feedback and make the project run as smoothly and enjoyably as possible, I will send concept ideas throughout the entire creative process. Please know that I welcome both positive and negative feedback, and I won't take offence. I have a very think "design skin".



Pushing the boundaries

Here, we create the final concept and jointly assess it in light of the brief. Any changes are made to the selected images and sent for approval. The design concept truly comes to life at this point.


This is also where we can polish the concept into something very special and impactful, high end photoshopping and retouching, exceptional video creation, after effects animations, 3D characters whatever is required to make it more than special.



Take off!

The most satisfying aspect is this. I will provide all final artwork files as soon as you are satisfied, which is the most crucial step. However, our collaboration doesn't have to end there. I prefer to establish lasting relationships with all of my clients because they not only help to maintain consistency throughout your design and marketing output, but once your project is underway, we can both track its progress and effects and look for new opportunities to collaborate.


Setting important due dates for every phase of the project helps you stay on schedule and within your budget. Throughout the design process, communication is essential between the client and me. I welcome any questions or comments you may have.




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