Logo design and development for Killen Bike Newtown
How to draft a designer's branding brief
Before beginning the project development phase, it is crucial that your designer has a thorough understanding of your company.
Your story
At Kevin O'Toole Design, we enjoy creating brands that tell compelling tales. Understanding the motivations behind your company's establishment provides a designer with a creative vision to work from. Tell us about your background, your passion, and your future goals. We want your brand to inspire as much as you do.
Providing an overview of your business, services, or goods
Explain the kinds of goods or services you plan to offer. Describe your company's size and the true functions of your products; this will help our branding team decide which path to take.
Logo design and development for Killen Bike Newtown
Your industry
This is an excellent way for us to begin our research. After learning about your industry, we can examine other businesses in it to determine what functions well and what doesn't. You can also let us know which competitors you like and dislike. Let's look at the competition because you want to stand out from the crowd.
What appeals to you?
Since there are so many distinct logo styles, sending us some samples will help us understand what you have in mind. We are not requesting a logo to copy. saving time by avoiding a style you already know you don't like.
Your brand values
On a scale of 0 to 5 how you would rate your brands personality. This would give us a good understanding of what you’re thinking about your brands’ personality.
Mature – O O O O O – Youthful
Playful – O O O O O – Sophisticated
Economical – O O O O O – Luxurious
Literal – O O O O O – Abstract
What kind of culture do you want your business to have?
The list goes on and on: Strict, Tech, Fun/Quirky, Professional.
Who are your main competitors?
Listing your primary rivals helps us understand how you rank your company and what you hope it will achieve.
Describe the people you currently want to reach.
Knowing who your target market is helps us determine who your branding is intended for. Simply state what you would like your target audience to be or the typical person who uses or will use your services if you are having trouble identifying who your target audience is. Finding out exactly who that is at this point might require some research.
Age Range:
Gender:
Places:
Level of Income: Level of Education:
Employment: Ethnic Origins:
Colour preferences or existing brand colours
You might have a colour or colours that you would like to keep if you are having your current brand rebranded by us. If not, we can select particular hues that complement the brand and the tourism sector.
Inspiring brands
Which companies motivate you? This might be a start-up or an established brand. It would be worthwhile to state up front whether you are pleased with the way a particular brand presents itself both online and off.
Do you need usable brand templates or brand guidelines?
Brand guidelines are a set of standards that your company should follow, such as specific fonts, photography, logo guidelines, colours, etc. This keeps your brand consistent across all internal and external departments.
Spending limit?
If your branding project has a budget, let people know ahead of time. This provides the designer with a concept for timeliness, extended identity, and other aspects.
Let's talk if you want to begin your branding project!
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