02
About Kevin O'Toole Design.
Have a great idea but are not sure where to start? Need a new perspective on an old project? I can help organise your ideas, help you plan for a successful future, and provide unique, professional ideas through to the final artwork.
I work closely with clients to create successful business and brand strategies. Whether you are starting a new business and have questions about how to make it the most successful, or at a turning point and need assistance in where to go next, I'm here to help.
Kevin O'Toole Design is a creative graphic design studio with over 14 years experience in graphic design and art direction in above, below and online advertising, print, motion, social media graphics, packaging and sales promotion.
My creative approach - no matter the medium is to find the most effective communication channel available to connect with the end user with a tone of voice that speaks to them without shouting.
Delivering on time, on brand and on budget.
Design Services.
I support businesses both large and small with graphic design and art direction in above, below and online advertising, print, motion, animation, explainer videos, video editing, after effects, social media graphics, packaging and sales promotion.
I also specialise in alcohol promotion, point of sale, advertising, packaging, brand development, digital, social media and motion video. I have vast experience in on and off premise, duty free, festival promotion and sales support materials. From concept design to the final sales I am here to help.
Work Experience.
2009-2020
ESTABLISHED KEVIN O'TOOLE DESIGN - SYDNEY
The studio was established as a 'one stop shop' for all clients graphics needs, specialising in Alcohol and FMCG design, advertising, packaging, animation, motion, digital advertising, social media, branding, point of sale, sales support materials.
Packaging and label design, high end product rendering and retouching as well as photoshoot direction.
Print management for in-store sales promotion and bespoke packaging and well as unique sales experiences such as on-site bottle engraving for events, development of mobile semi-trailer bar, festival graphics etc.
Long form documents such as annual reports, government tender and grant applications, brand activation guidelines and online tasting/brand experiences.
Also assisting in concept development for new business products, event experiences and well as long form data driven research.
CLIENTS
• Jack Daniel’s • Chambord • Bombay Sapphire • Finlandia Vodka • Jägermeister • Bacardi • Woodford Reserve • Taylors Wines • McWilliams Wines • Wanless • St George Community Housing
HIGHLIGHTS
Design, development and management of 'design on demand' point of sale system
Development of 'digital in venue fridges' to support sales
Duty free airport sales displays with integrated TV's
Product renderings and high end retouching
Music festival design and productions
Label and packaging design
2006-2008
CREATIVE SALES MARKETING - SYDNEY
Art Director designing advertising, point of sale and sales support materials.
Photoshoot direction, retouching and illustration of packaging, point of sale, advertising - concepts through to finished art.
Briefing and direction of 3D illustrators and traditional illustrators
CLIENTS
• Playstation • Jack Daniel’s • Sony Bravia • Huggies • Kleenex
HIGHLIGHTS
Development of various FMCG on pack sales promotions
Duty free airport multi-pack packaging designs
Concept design, development and final artworking
Product renderings and high end retouching
2004-2005
GREY WORLDWIDE - SYDNEY
Art Director working on various pharmaceutical projects including original concept development, designing advertising, branding, brand guidelines, point of sale and sales support materials.
Development of Botox Australian launch campaign, website development and advertising
Relaunch of Roaccutane Acne treatment in direct to doctor campaign
CLIENTS
• Botox • Astra Zeneca • NovoNordisk
HIGHLIGHTS
Botox Australian launch campaign, website development and advertising
2001-2003
GREY WORLDWIDE LONDON
Art Director working on various pharmaceutical projects including original concept development, designing advertising, branding, brand guidelines, point of sale, sales support materials.
CLIENTS
• Mars • Pedigree • Astra Zeneca • NovoNordisk • Revolution Pet Products
HIGHLIGHTS
Development of branding, guidelines and scientific materials for NovoNordisk flagship insulin product
Design of advertising and sales materials for Pedigree dog animal products
Concept and pitch development for Revolution Pet Products
SAY HELLO
